Posts Tagged ‘University of Wisconsin’

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The Badger Fund offers a wide array of benefits for multiple donor levels.

The University of Wisconsin recently treated their donors to a special event at Camp Randall Stadium prior to the opening of the season. Donors who gave at the $2,500 and above to the Badger Fund were invited to the event, which allowed donors the unique opportunity to view a practice.

Additionally, donors in attendance were able to meet Badger Legend Ron Dayne and view a special highlight video on the stadium’s video screen. Following the video, the group received a post-practice season breakdown by head coach Bret Bielema and his assistants.

This event is an excellent example of a benefit to give to donors who show a high level of commitment to the program. The inside access that comes with watching a practice and then receiving a pep-talk from the Head Coach allows donors to feel that the school and program appreciates their contributions.

Another positive for such an event is the relative low cost. While some refreshments may have been provided, the practice, video screen, and chalk talk does not require much money from the development office, keeping the event cost low and manageable.

In a time when all entertainment entities are looking to add value to their product, providing inside access for committed donors will increase the likelihood for repeat giving and a foster a sense of appreciation.


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The University of Wisconsin just announced their raffle winners.

The University of Wisconsin just announced their raffle winners.

One way to develop a good rapport with donors and show them some added value is the holding of random drawings for annual fund members. These drawings can be structured around a sport season, an important renewal date, or as a reward for loyalty to the program. Those schools that receive donations based on a yearly giving due date will often use these drawings to encourage donors to give back early in the year.

One great example of this is the University of Wisonsin, which recently announced their raffle winners with a press release on their website. Mentioning the donors by name, the article clearly states that the people won based on their annual fund membership. Prizes include a sideline tour for a non-conference football game, dinners before home hockey games, suite access.

One of the best aspects of these prizes is they are all relatively free for the department and will enhance the experience of the donors. In some ways, it may even entice the recipients to increase their donation in order to receive these benefits on a yearly basis.

With the current economy, it is important to show donors as much value as possible for their donation. Chances are the recipients of these gifts will be very pleased with their decision to support.

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