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Posts Tagged ‘University of Cincinnati’

cincinnatiThe University of Cincinnati is currently amidst a large, university-wide capital campaign that will benefit many departments, including athletics. For the Bearcats, the Jefferson Avenue Sports Complex is sitting front and center to all donors wishing to support the Athletics Department. The complex, which will consist of two fields, one 100 yards in length and the other being 50 yards, will support the football and women’s lacrosse programs, among others. As planned, the facility will get an inflatable “bubble” each winter to allow for indoor practices in the chilly Cincinnati weather.

What was unexpected, however, is a recent set of events that kept the facility campaign on track and at the forefront of donor minds. In late September, Bearcat supporter Larry Sheakley, the CEO of the Sheakley Group, initiated a $1 million matching gift challenge to support the campaign. In impressive fashion, the UC support system was able to match Mr. Sheakley’s gift in just two short weeks.

This display of fundraising brings an interesting strategy into light. Instead of merely accepting  a large gift from a donor such as Mr. Sheakley, why shouldn’t other universities propose the gift “challenge” with their top-tier supporters. Not only does a challenge such as this receive media attention, it can also re-invigorate a capital funds drive.

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