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Posts Tagged ‘Sponsorship’

UALRThe University of Arkansas at Little Rock recently held their inaugural SpectacUALR event, a silent auction and awards ceremony to benefit UALR Athletics. The event (held in their newly constructed Jack Stephens Center) featured two main objectives, recognize alumnus Annette Fisher as the SpectacUALR Honoree and raise money for UALR Athletics.

Both objectives were met in tremendous fashion during the event which saw over 500 attendees and $180,000 raised to support the athletic department and their honored guest. The funds were raised in a variety of ways as the event promoted ticket sales, corporate partnerships, and a silent auctions. Surprisingly, $100,000 of the revenue generated was from the former two, and not silent auctions (as most benefit banquets do).

ULAR’s new approach to a banquet event shows that auction items are not the only revenue generator for athletics departments looking for big event results. Corporate partners and the ticket office can cash in on the goodwill created by a large benefit event. With UALR hosting the event in their own facility, the costs were certainly kept at a minimum. Their event shows that successful banquets and auctions should not be exclusively for donors, but for corporate sponsors and ticket holders as well.

 

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The floating green at Coeur d'Alene Golf Course was a stop for a WSU Golf Classic

The floating green at Coeur d'Alene Golf Course was a stop for a WSU Golf Classic

The spring often ushers in booster club caravans, public appearances by coaches, and many other events to stimulate interest and giving during the summer months. Washington State University’s Athletic Foundation delivers a different twist to these traditional events by hosting 11 “Golf Classics” throughout their region from May to September.

These golf outings, as is prominently displayed on the webpage dedicated to them, are soliciting proceeds that directly benefit the Washington State University Student-Athlete Scholarship Fund. Of course, golf tournaments require many hours of preparation and organization, not to mention the high fees that many courses charge. WSU has compensated for these factors by hosting multiple events (fewer golfers) and getting sponsorships for each stop (Sterling Savings Bank, Banner Bank, and Bank of Whitman Palouse, to name a few).

What makes these golf stops unique, and more successful, is the added benefits that come with the golf. Head coaches and prominent members of their athletic administration are always present at the courses and among the players. In addition, most of the stops include a social after the golf coupled with a banquet dinner and auction with all proceeds going to the scholarship fund.

WSU makes registration for these events easy by providing complete instructions and registration on the Athletic Foundation website. Guests can also sponsor a hole at one of the outings online and will earn traditional priority points that typically determine ticket and parking designations for home football and basketball games.

By providing a great event at many locations throughout the northwest, Washington State’s Athletic Foundation will be able to reach out to more donors than they would have with a traditional, large-scale golf tournament closer to home. Donors will get more personal attention at the events, and will be able to interact with coaches and staff in an intimate setting.

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