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University of Texas Longhorn LogoUpon reciept of a major gift, most schools will proceed with numerous tried and true methods of thanking the donor publicly. This includes a donor press release, a ground breaking ceremony, and recognition during sporting events.

The University of Texas has added one more interesting action to honor long-time donor Red McCombs. Recently, in a press release titled, “Longhorn luminary: Red McCombs,” Texas is recognizing the previous gifts made to the University and publicly acknowledging his long time support of Texas Athletics.

Michigan recently announced the naming of their new indoor facility.

Michigan recently announced the naming of their new indoor facility.

The University of Michigan has also recently honored a long-time donor in the naming of their new indoor practice facility-Al Glick Field House. In the release, UM highlights the 50 year relationship with the school and how their support has aided athletics.

While securing the gift and promoting the opening of the facility is a very important part of the major gifts process, it is also important to remember stewardship. In the slower summer months, press releases detailing the committment of the select few who have done so much for a school’s student-athletes can be highlighted fairly easily. This is an excellent form of stewardship, which may in fact encourage others to give back to the program as well.

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