Feeds:
Posts
Comments

Posts Tagged ‘Orange Club’

The Syracuse Orange Club has partnered up with Burdick Lexus for a uniqie sponsorship.

The Syracuse Orange Club has partnered up with Burdick Lexus for a uniqie sponsorship.

The Syracuse Orange Club has partnered with a local Lexus dealership to sponsor its pre-game tent for football games this football season. The Burdick Lexus Orange Club Tent deal was created by Syracuse ISP and allows Lexus to reach a target customer group in its market. The tent, which is located in the Football Family Fun Zone on the University Quad, is open before every Syracuse home game. Orange Club members are given the opportunity to test drive a Lexus and be entered for a chance to win an Orange Fan Package or a Carrier Dome sideline experience by entering the tent.

This is an example of an athletics sponsorship arm teaming up with its development department on a sponsorship partnership. The alliance between the two revenue generating groups in the athletics department benefits both sponsors and donors. Burdick Lexus, already a major supporter of the Orange Club, gets the opportunity to more actively promote its support of the group on game days. By naming the tent, the sponsor can gather key demographic information about an important customer group in the Syracuse market. It simultaneously provides Orange Club members to test drive a car, including the opportunity to be rewarded with unique Syracuse athletics opportunities.

Many other schools could reach a similar partnership with its sponsorship sales team and fundraising department. By allowing exclusive access to the donors through sponsorship of their hospitality tent, the corporations are gaining exposure to an affluent demographic, while donors receive special opportunities for being a part of the fundraising annual giving club.

Advertisements

Read Full Post »