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Ole Miss has recently started using a staff blog to increase communication.

Ole Miss has recently started using a staff blog to increase communication.

As blogs become more prevalent, college athletics’ sports information offices are quickly jumping on board. Most schools have some type of official blog where information is provided to fans. Examples of these can be found at the University of Kentucky and University of North Carolina- Chapel Hill.

However, a interesting twist on this set up is currently occurring at the University of Mississippi. While the other blogs are focusing on the action on the field, this blog has been set up to provide insight into the staff and administration behind the scenes. Past topics have ranged from compliance issues to the challenges facing the UMAA Foundation.

This innovation can be used as an increased avenue for communication to donors and others fans of the department. Many times fans wonder what people do within an athletics department. This allows them a little peak behind the scenes while also serving as an extra touch and communication medium. Yet just like the Facebook post earlier, if a blog is to be launched, it will need to be promoted and updated, just as any regular website would.

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