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Posts Tagged ‘Indiana University’

Often during the construction of a new facility, athletics departments will make bricks available for inscription to provide donors with the ability to personalize the new building. It is also a great way for the public support of the program to be commemorated in a permanent location.

Many schools currently offer some type of brick engraving opportunity. However, the pricing on the bricks and location widely vary from school to school. Here are some examples:

Indiana University:
A recently started project, this program offers donors and the general public the opportunity to engrave a brick in Glory Plaza, the entrance to the new North End Zone Facility set to open next week. Most bricks offer three lines of text, with varying levels and sizes, which range between 4×8, 8×8, and 8×8 with an IU logo on the top of the brick. 16 characters are allowed per line, giving participants plenty of room for their personal message. Prices vary between $100 for the 4×8 brick, $300 for the 8×8 brick, and $325 for the 8×8 brick with the IU logo.
northwestern logo
Northwestern University: Similar to Indiana, Northwestern offers a brick engraving option at their Champions Plaza, located atop the south end zone of Ryan Stadium. These bricks, which are the same size options as IU, offer 13 characters per line and donation levels vary widely. The 4×8 brick is $300, 8×8 is $500 and the 8×8 Logo brick is $1,000.

Texas State University: This brick program differs from a couple others in the fact that is offers a wide variety of sizes and inscription levels. The bricks range from the $250 4×8 option with 12 characters per line to the $1,000 8×16 option which allows for up to 28 characters per line. All bricks are placed in front of the south end zone facility.UGA$!logo

University of Georgia: While Northwestern and IU may offer one brick campaign opportunity, the University of Georgia offers four different campaigns in four different places around campus. Here the donors can pick where they would like the bricks engraved, whether it is at fabled Sanford Stadium, the Softball/Soccer complex, or the Men’s and Women’s Tennis center. All sizes are 4×8 and cost $150 to install. Bricks are engraved twice a year in August and Feburary, except at Sanford Stadium, which is done once per year.

These programs are an excellent way for the athletics department to continue to fundraise for facilities once they are built. Donors also enjoy finding their bricks and knowing that they have left their mark on the institution through their charitable gifts.

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Throughout the country, one of the biggest questions faced on a daily basis is how to get the graduates who received diplomas in May to donate to athletics within the next twelve months. While this segment may not represent the most wealthy, engaging the recent graduates early will enable involvement for a longer period of time, which will eventually lead to more gifts. ADF has posted on this topic before, and has sought out more examples from around the nation due to reader interest.

north-carolina-state-logoNorth Carolina State University, one of the most successful annual giving arms in the nation with over 20,000 members, offers a unique way for young alumni to build up in their giving efforts. Giving increases from complimentary the first year, to $30 the second, $60 the third and $90 the fourth, all while gaining priority points at the lowest level, which will benefit the donor down the road. Additionally, the young alums are given a window decal, a monthly newsletter, and invitations to events. To read more about this program, click here.

Indiana University has a similar model, giving young alumni their first year of membership for free. Upon receipt of their registration, the Varsity Club sends out a donor package that consists of a welcome letter, a window decal, membership card and a license plate with the Varsity Club logo. Perhaps the most interesting part of this deal is the license plate, which if placed on a vehicle, has the ability to increase the club’s branding and awareness among young alums.

Elon University
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In addition to these successful athletics programs, there are also many non-athletics young alumni giving programs. Duke University has over 3,300 young alumni who graduated between the years 1998-2008. Their unique solicitation methods include Young Alumni Development Councils, reunions, and young alumni peer networks. Elon University recently launched a new program to host regional networking opportunities for members of their annual fund.

Many of the young alumni programs from around the fundraising industry all include a few basic tenants: reduced rates, complimentary gifts and networking opportunities.

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