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Posts Tagged ‘former student athletes’

logo_niu1This past weekend at the NACDA convention many schools discussed the difficulties they faced with former student-athletes giving back to the program. Many reason were debated, such as a bad experience, their coach getting fired, and feeling as if they had already given back through their athletic careers.

What this boils down to is a need to get creative with the former student-athlete giving programs. Northern Illinois University had done just that with their intiatives to increase former student-athlete involvement in their Varsity Club.

One great idea was sending a Huskie Letter of Intent. This letter, which appealed to the recipient by asking them to sign a “second” letter of intent with the school, recieved their highest response rate of any mail piece for the year. Within the text, there were highlights of the Varsity Club as well as details on the intiatives for greater participation and the importance of giving back.

In addition to the letter, the Varsity Club sponsored several events throughout the year, including the Hall of Fame dinner, senior awards banquets, and other student-athlete ceremonies. This allowed for greater brand awareness from both former and current student-athletes while costing very little money.

These are just some of the great ideas that have enabled Northern Illinois’ Varsity Club grow in both participants and dollars raised. The school has done a good job of laying a foundation for future success in the soliciting of former student-athletes. Click here for more information.

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