Posts Tagged ‘Duke University’

Throughout the country, one of the biggest questions faced on a daily basis is how to get the graduates who received diplomas in May to donate to athletics within the next twelve months. While this segment may not represent the most wealthy, engaging the recent graduates early will enable involvement for a longer period of time, which will eventually lead to more gifts. ADF has posted on this topic before, and has sought out more examples from around the nation due to reader interest.

north-carolina-state-logoNorth Carolina State University, one of the most successful annual giving arms in the nation with over 20,000 members, offers a unique way for young alumni to build up in their giving efforts. Giving increases from complimentary the first year, to $30 the second, $60 the third and $90 the fourth, all while gaining priority points at the lowest level, which will benefit the donor down the road. Additionally, the young alums are given a window decal, a monthly newsletter, and invitations to events. To read more about this program, click here.

Indiana University has a similar model, giving young alumni their first year of membership for free. Upon receipt of their registration, the Varsity Club sends out a donor package that consists of a welcome letter, a window decal, membership card and a license plate with the Varsity Club logo. Perhaps the most interesting part of this deal is the license plate, which if placed on a vehicle, has the ability to increase the club’s branding and awareness among young alums.

Elon University
Image via Wikipedia

In addition to these successful athletics programs, there are also many non-athletics young alumni giving programs. Duke University has over 3,300 young alumni who graduated between the years 1998-2008. Their unique solicitation methods include Young Alumni Development Councils, reunions, and young alumni peer networks. Elon University recently launched a new program to host regional networking opportunities for members of their annual fund.

Many of the young alumni programs from around the fundraising industry all include a few basic tenants: reduced rates, complimentary gifts and networking opportunities.

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Dr. Kevin White spoke to students at the 2009 Ohio University Sports Administration Symposium

Dr. Kevin White spoke to students at the 2009 Ohio University Sports Administration Symposium

During this past weekend I had the pleasure of attending the 2009 Ohio Sports Administration Symposium. The annual event held every year invites alumni back to campus for a round of speakers and networking opportunities. This year’s weekend saw speakers such as Alice Petzold, Consultant at Wasserman Media Group; Dr. Kevin White, Director of Athletics at Duke University; and 2009 Distinguished Alumnus Len Perna, President and Chief Executive Officer, Turnkey Sports & Entertainment.

From a college athletics perspective, Dr. Kevin White provided a good deal of knowledge stemming from his 37 years of experience in the industry. Instead of focusing on a specific topic, Dr. White addressed many aspects of the college athletics industry. Speaking with a deep passion for the student-athlete, Dr. White spoke on the importance of “delivering what you sold them.” He commented that current student-athletes are savvy consumers who get offers from many schools and compare visits throughout the nation. Therefore, it is crucial to provide for your current student-athletes the experience that was promised them in recruiting as current student-athletes sell the school to prospects.

Hidden in this observation is the ability for development to impact a student-athlete’s experience. As coaches tell the recruits about the university and the current direction of the program, the ability to enhance their time on campus with new facilities, gear, and nice travel amenities will be crucial to attracting top recruits.

Dr. White also spoke specifically to students and young professionals, commenting that everyone should put in three to five years of solid work at their first job. If they do this, working hard every day and delivering of their employer, they will never need to apply for another job. People will recruit them away from their current position.

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The natural grass turf at Razorback Stadium will be replaced this summer 


The natural grass turf at Razorback Stadium will be replaced this summer

DURHAM, NC – Duke University announced on April 20th that they have recently received a total of $10 million in donations towards new football facilities, from two different donors. Bob Pascal, former Duke running back in the 1950s, put forth a massive gift of $6 million which is now the largest individual gift in Duke athletics history.

The donations were made to support the renovation of Duke’s outdoor practice facilities and build a visiting locker room, halftime house and field-house with a full-length practice field. “The University still needs at least $5 million more before it begins construction on the field-house, which will be named after Pascal pending approval from the Board of Trustees, said Tom Coffman, associate athletic director for development and planning.” Construction of the halftime house and visitor locker room has already begun.

For more information on the Duke football facilities, click here or here.

FAYETTEVILLE, AR – The University of Arkansas athletic department will install a synthetic playing surface in Donald W. Reynolds Razorback Stadium this year, just in time for the 2009 football season. The funds for the new surface were all raised through private gifts to the Razorback Foundation, and totaled $1.1 million.

Small sections of the old natural grass turf will be available for purchase to those attending the Razorbacks Red-White game on Sunday, May 3. For $10, fans can purchase a nine-inch by nine-inch piece of Razorback history, and take the sod immediately after the game.

For more information on Razorback Stadium changes, click here.

ITHACA, NY – Ithaca College recently received a $4 million donation to push the development of their Athletics and Event Center one step closer to reality. The small New York college has battled through a tough economic recession, fluctuating construction costs, and uncertain fundraising levels to get closer to starting construction.  

With this recent gift, Ithaca finds itself just $7 million shy of the $65.5 million needed to complete the project. Construction will likely begin this spring with the balance of funds to be raised before completion of the project.

For more information on the Ithaca College Athletics and Event Center, click here.

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