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Even without a team participating in the championship, events held the night of the big game have been used to create buzz about the sport while also raising money.

An excellent example of such an event will happen on April 6th at Rutgers, The State University of New Jersey. During the championship game for the NCAA men’s basketball tournament, the university’s Rutgers Court Club will be hosting an all-you-can-eat filet mignon dinner for $50 a plate. Attendees will have the ability to watch the game on big screens and get added insight into the game from basketball coaches and other athletics department celebrities.

This event is a great example of creating excitement around a championship without a team from the department or area participating. The ability to gain extra touches on fans of the program will enhance the willingness to give back and create buzz about the sport.

Other events could be created around the BCS Championship Game, the College Baseball World Series, and other large sporting events, such as the Super Bowl. Creating a party around the event will be another reason to gather supporters and continue to build a community of donors around the athletics department.

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