Posts Tagged ‘Benefits’

LSUAny successful athletics department will be a active member of their community and seek ways to engage fans with events that take place off the athletic field or court. Specifically, donors appreciate efforts made to bring fans together in ways that are family friendly and involve interaction with coaches and players.

Several universities are taking advantage of a unique fall holiday, Halloween, and incorporating it into an event that will please supporters and the community.

LSU Halloween BOOzar: The week before Halloween, LSU is hosting a free trick-or-treat event for families that will provide children and adults the opportunity to meet various LSU athletes. The free event will also allow guests to participate in activities and get player autographs.

Northern Illinois University Husky Halloween Bash: The Bash will take place on Halloween, between the home football and volleyball games at NIU. The event is free to all, and those who come dressed will be granted admission to the night volleyball game as well. Men’s and women’s basketball team members will be handing out candy, and NIU 2009 hall of fame members will also be recognized during the event.

Vanderbilt: Special pre-game activities on Saturday before the home football game against Georgia Tech are sure to guarantee increased children attendance. Trick-or-treating, carnival rides, live music, and autographs from the basketball teams will highlight the events, and guests can bring as much candy as they can carry into the stadium.

These events, while unlikely to bring in a wave of gifts, do provide plenty of goodwill in the community, provide family opportunities to get involved with student-athletes, and bring supporters to campus for reasons other than a sporting event. In the long run, the gifts may come as supporters become to feel more connected to the university and athletics.



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The Deacon RV is a big attraction at Wake Forest football games

The Deacon RV is a big attraction at Wake Forest football games

Premium parking is one of the most sought-after benefits for donors, especially at those schools with strong football and basketball programs. At many universities, donors must reach the highest of levels to get a parking pass close to the event. At Wake Forest, the athletics department has taken this to the next level by incorporating special tailgating privileges into their plan.

The Deacon Club, which has nine different benefit/donation levels, distributes some of their benefits based on a priority point system, much like other universities. One of these benefits is the option to rent out the “Deacon RV,” a customized RV that is used during home football games as the ultimate tailgating vehicle.

Among others, some of the features of the Deacon RV are satellite television, green space, and indoor/outdoor seating. Throw in full service catering, and Deacon Club donors can have a truly first-class tailgating experience without any of the set-up and tear-down hassle. The opportunity to reserve the RV is based on Deacon Club priority points, and costs donors approximately $3,000 for the game (depending on extras).

This unique benefit is one that caters to the high-level donors, but is still an excellent (and very public) way to recognize the people that give the most to the Deacon Club.

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