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Baylor_logoWhen Baylor University wraps its “Victory With Integrity Capital Campaign” at the end of this giving year, it is likely that their goal of $90 million (over five years) will not just be reached, but smashed. The campaign, which has funded facilities, endowments, and the annual fund, will see its goal increased from $90 to $100 million during this home stretch.

Like any university engaging in such a large campaign, Baylor’s staff and coaches have undoubtedly put in the extra effort over the last five years to see their goals reached. However, the annual fund has nearly more than doubled in the past four years (approximately $3 million to well over $6 million), and Baylor’s volunteer program is certainly giving the Bear Foundation the support it needs.

The Bear Foundation volunteers, of which there are around 3000, give their time to reach out to other Baylor alumni and friends for gifts to the athletics department. The volunteer position, complete with a job description, position application, and calendar of events (on the Baylor Fund Drive website), requires participants to renew their annual gift and bring on at least one new member each year.

The Bear Foundation also makes it easy for the volunteers to succeed.  First, there is a phone-a-thon for volunteers to take part in during the fund drive, where they can all reach out to prospective donors in a comfortable setting.  Second, there is a Linked-in group for Baylor volunteers to help them expand their personal contacts and improve their network.  Finally, the Bear Foundation offers fantastic rewards to volunteers, which start with the recruitment of just one new member or $600 new dollars.

The success of Baylor’s campaign, considering the economic troubles of late, can certainly be attributed to the growth of its annual fund through volunteer efforts.  Any university looking for examples on how to invigorate their annual fund should review the practices at Baylor University.

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