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Posts Tagged ‘athletics’

Chapel Hill gained $6.4 million in one football game this fall.

Chapel Hill gained $6.4 million in one football game this fall.

A recent trend in college athletics has been the disclosure of economic impact studies of athletics departments. Perhaps brought on by the recession, these studies are proving the worth of a strong athletics program to their surrounding community.

The University of North Carolina at Chapel Hill recently released a study done on one specific football game against Notre Dame. According to the study conducted by Virginia Commonwealth University‘s Center for Sport Leadership, the game brought $6.4 million for the Chapel Hill and Orange County economies. The study also states that the game raised $325,000 in local and state tax revenue.

The Ohio University Center for Sports Administration and Facility Management recently conducted a study for the athletics department on the economic impact of their program for their community. This study uncovered an economic impact of $8-10 million to a region of the state that has been historically economically stagnant.

While these studies can be applied directly to sponsorship revenue, they can also be used to build strong community relations. As a development officer, it is increasingly important to show the value of your program to the community. For those donors who are intrinsically motivated to give, knowing their money will also impact the surrounding community may be worthwhile information.

Additionally, for those departments with Gift-In-Kind giving programs, having such a number in literature and as a talking point can help sell the local businesses to provide trade as the value of the department has been quantified.

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MSU's New Heated Golfing Range

MSU's new heated driving range

EAST LANSING, MI- Through the beginning of the month there have been several facility openings across the country. Michigan State recently opened a heated driving range facility for use by their men’s and women’s teams and the public. Located on the university’s golf course, Forest Akers, the driving range will be used throughout the year as the heated stalls will allow athletes to see their ball in flight throughout the year. This facility will work in conjunction with The Rearick Golf Complex to provide the student-athletes with year round practice capabilities.

NEW HAVEN, CT- Yale University recently opened the newly renovated Reese Stadium, a facility used for lacrosse and soccer, this past week. This marks the end of a two phase renovation project kickstarted by a naming gift by Jon and Jason Reese in 2006. The second phase was funded by a “Winning Goal” Campaign which called upon former lacrosse and soccer players to make donations ranging from $25,000 to $100,000 to support the program.

Phase I saw the installation of an artificial turf surface and new lights into the stadium. Phase II, which was just recently completed, includes a new entry plaza, press box, team rooms, new and expanded seats and hospitality areas. The entry plaza posts the name of every player to participate in Yale soccer and lacrosse, as well as a special donor plaque area.

For more information concerning this project, please click here.

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