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John Calipari has been contacting supporters of UK Athletics

John Calipari has been contacting supporters of UK Athletics

For the most part the men’s basketball head coaching carousel has settled down towards the end of this month. Coaches have made their moves to other programs, retired, or been let go. In any case, a movement among the leadership of one of the most visible program in any athletics department will cause grumbling from media, fans and donors.

However, regardless of the circumstances of the change, most donors will be receptive to the new coach should he/she reach out to the base. This can come in the form of e-mails, attending donor functions, or personal phone calls. During this time, the coach can learn about the donors who support the program and begin to build a relationship with key constituents.

This has recently occurred at the University of Kentucky, where John Calipari has been making phone calls to high-end donors and attending donor functions. Doing this has revitalized a fan base that was dissapointed at season end. His ability to entertain has excited not only the fans, but also the people who monetarily support his program.

At Northern Illinois University, Head Football Coach Jerry Kill spent much of his first weeks on the job attending donor functions, eating dinner with key supporters and winning over the fan base. This led to happier donors and an excited fan base before a football was snapped.

So when transition occurs, and if the coach is willing, getting him/her out in front of the fan base will go a long way to making supporters excited to dontate. They will feel like the money they give is going to someone they personally know.

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