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Archive for the ‘Ticketing and Development’ Category

seton halThe Seton Hall Athletics department has recently announced the release of men’s basketball season tickets at a special rates for parents of current students. Offered at a discount of over $200, the ticket plans for parents are yet another promotion to attract new season ticket holders. The sections available to the parents is directly adjacent to the student section. The ticket plans do not require a donation to the Pirate Blue Athletic Fund, but there are other avenues of raising funds through this promotion.

Parents of current students are not the traditional target for fundraising efforts, but those who make the decision to purchase season tickets for any sport are one step closer to becoming a donor. If Seton Hall is able to pick-up 100 new season ticket holders, and can convert just 30% of them into members of the Pirate Blue Athletic Fund (at their $100 minimum level), they’ve added 30 new members and at least $3,000 in new money.

Creative season ticketing options are often the first step for potential new donors, and those looking for ideas should look no further than the parents season ticket offering from Seton Hall.

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The new MBB seating chart at the Thunderdome

The new MBB seating chart at the Thunderdome

This year UC Santa Barbara is taking an active approach to combating the economy and its potential affects on their athletics program. The department has taken steps to make sure their basketball facility is full throughout the season, lowering men’s basketball prices to $125 for season tickets and women’s basketball to $100. Additionally, a family pack of two adult and three youth tickets for both basketball teams is currently being sold at $400, or $2.66 per game.

It is also important to note the changes UCSB has made in their donor system. Before, donors would give to a certain sport program under a special fundraising arm (ex.- Fastbreakers for women’s basketball) to recieve tickets in a certain area. Now, donors, regardless of where they give, become a part of the “One Donation is Gold” system, which enables their donation to count for all sports, not just one program. This system could serve as an excellent example on how to transition donors from giving to one individual sport to supporting the whole program.

Under the new rules, a donor who gave a certain amount to obtain seating at a women’s basketball game can actually donate less this year to obtain the same seats. These savings will help in retaining donors and helping them maintain their seating requirements throughout the year. An example can be found in the press release.

Additionally, to uphold a level of satisfaction from giving to certain sport, the Gaucho Fund has made it clear in numerous publications that giving can still be earmarked towards a specific sport program. All this will help in easing their donors into a new system and invigorating a fan base with a packed arena and boisterous atmosphere for the upcoming basketball season.

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Oregon Ducks

Image via Wikipedia

The University of Oregon is taking an interactive and innovative approach to handling the reseating that will occur during their move to the Matthew Knight Arena. The athletics department has recently launched this site to help educate their donors on the giving levels necessary to obtain certain seats.

The site, which has been designed with a sleek and modern appearance, allows donors to see what donation level will be required to sit in a certain area of the new arena. The Duck Athletic Fund has tied giving levels to certain seats and the website enables donors to see what their view of the court would be from a seating level.

The Duck Athletic Fund is taking a proactive approach to their move to the new arena, reaching out and educating donors a full year before the new venue will open. This will allow donors to give to the facility as well as the Duck Athletic Fund at their desired levels to obtain the seating in their preferred area. The site will also work well in generating buzz about the facility with their weekly picture updates and webcam.

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Oklahoma has a 99% season ticket renewal rate for the 2009 season.
Oklahoma has a 99% season ticket renewal rate for the 2009 season.

Oklahoma University, fresh off finishing as the College Football National Runner-up last season, has achieved a 99% renewal rate for the upcoming 2009 season. This extraordinary ticket renewal rate has also enhanced their ability to fundraise, creating revenue off donors searching for better seats and to give back to the program.

The 99% renewal rate applies to the 77,000 season tickets the program sells annually. Those who wish to purchase a season ticket must make a donation to the Sooner Club, which in turn will award priority points. The tickets are then allocated by availability and the amount of priority points obtained. These points are accumulated in a variety of ways, including 3 points for every $100 donated, loyalty points for consecutive years of holding season tickets, as well as capital campaign giving and numerous other activities.

While it certainly helps to have a football team that ranks nationally nearly every year, Oklahoma has done a wonderful job getting donors excited and giving back. In turn, the athletics department made an announcement in June that they would be giving $7 million back to the university in support of academic programs.

For more information on the Sooner Club, the economic impact of one home football game in Norman (estimated to by $8.8 million), and other information, click here.

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Washington is helping fans keep their season tickets.

Washington is helping fans keep their season tickets.

As we all know, the economy is affecting fundraising and donors everyday. Annual fund members cannot make payments they thought possible and many may end up forfeiting tickets they have held in the stadium for a long time.

In an effort to combat the adverse effects of the economy, the University of Washington has initiated a creative way to help fans keep their season tickets. By launching the “Dawgs Supporting Dawgs” program, the university is providing two season football tickets to families that were unable to renew due to economic reasons.

Generated by a donation from Husky Fever, the program is accepting donations from other constituents who can help these loyal fans keep their season tickets in the stadium until they can purchase them on their own.

This innovation goes a long way to building good will between fans and the athletics department. In displaying their empathy, the program will be a positive public relations gambit when talking to the community and other donors. By keeping these loyal customers satisfied during their tough times, they will be more likely to donate in the future when their economic situation improves.

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The University of Memphis is taking a tried and true approach to post-season ticket allocation by offering their allotment to donors. After receiving their tickets from the NCAA, the university enabled donors to request their tickets through an online ordering system. From here, donors were able to obtain their tickets at the site in Glendale, AZ.

The practice of offering the opportunity to purchase post-season tickets has long been a benefit listed for donors. Whether it is through a priority point allocation system or simply making them available, schools rely on their donors to fill their allotment for bowl games and post-season tournaments.

An interesting twist to Memphis’ approach is the online request system. Instead of placing a call to the annual fund or ticket office, donors were directed to request and pay for tickets online. This system will see an increasing amount of use as universities continue to use the internet as medium for ticket sales.

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