Washington State University is using town hall meetings to speed the process of Phase III of its Martin Stadium Renovation. The third step in the four-phase process will feature the addition of luxury suites, loge boxes, and club seats atop the north stands of the stadium. The WSU Athletic Foundation hopes that the town hall meetings will lead to the investment in 80 percent of the club seats. If this level is reached by December 18, the renovation can be completed by the 2011 Cougar Football season, one year ahead of schedule.
Portions of Phase I and Phase II were completed between September 2007 and August 2008. Phase I included the addition renovations to the restrooms in Martin Stadium, new stadium entrances, and year round ticket office. Phase II involved another allotment of restroom upgrades, a new parking area, and a new entry gate. Each of the first two stages involved improving areas that often plague a fan’s experience at athletic events: restrooms, parking, and concessions.
There will be six town hall meetings held in some of the cities with the most Cougar supporters. Five will take place in the state of Washington (Pullman, Seattle, South Sound, Tri-Cities, and Spokane) and another in Portland, Oregon. The town hall meetings will feature Washington State Director of Athletics, Jim Sterk, and members of the WSU Athletic Foundation staff. The town hall meetings will be open to the general public with special invitations sent out to supporters in each particular area.
Town hall meetings allow foundation staffs to get in front of supporters while encouraging their participation in the planning process. By taking these presentations on the road, Washington State was able to get face-to-face meetings with many potential amenity purchasers. This is crucial for the all-important third phase of the renovation that requires mass participation to close each of the boxes and club seats. Washington State also kept the meetings open to the public to allow potential donors who might not be on its radar to attend the event. Town hall meetings can be a great tactic for development staffs to use for a variety of objectives, but it is important to limit their use to prevent over-kill with potential attendees.