The University of Arkansas has expanded the breadth of the Razorback Foundation, Inc. to include all 19 of its intercollegiate sports. The Razorback Foundation, Inc. has taken over the operations of the Women’s Athletic Annual Fund upon a vote by the Razorback Foundation Board. This move now allows for a more focused fundraising approach for Arkansas as it attempts to expand its current donation efforts.
The Razorback Foundation has worked for its seven male sports while the Women’s Athletic Annual Fund oversaw the giving efforts for the 12 women’s sports. The Razorback Foundation coordinates the annual fund drive for Arkansas athletics and oversees the priority seating for each of Arkansas’ revenue generating sports. The athletics department’s development staff performs the ask for major gifts for Razorback athletics.
The move, effective July 1, 2010, centralizes the foundation for the 19 Arkansas sports and 460 student-athletes. Other schools have performed similar moves recently, including the University of Tennessee, which was highlighted in an article on this site. Tennessee consolidated the funds from its separate men’s and women’s athletics programs. Combining funds development teams to have a more focused approach to generating donations. Consolidation also allows for greater foundation synergy as programs have one team working towards greater development goals. It also provides for a simpler scenario for those donors that want to give to both men and women student-athletes. This works particularly well at schools like Arkansas and Tennessee that have major revenue generating sports for both men and women.