Making waves across the sports industry, Boise State‘s announcement that they will begin selling “Bronco Stock” has unveiled a new way to raise money for the athletics department. Those who purchase the stock will become members of Boise State Broncos, Inc., receive stock certificates and voting privileges.
200,000 shares of stock will be issued at a $100 price tag, making the new venture capable of raising $20 million dollars to raise money for a new facility for student-athletes. The stock is also transferable to family members or other interested parties. However, the money used to purchase stock will not allow shareholders benefits, such as priority parking or priority seating.
This new system is certainly an innovative approach to raising money for a new building. Instead of focusing on a variety of large gifts, the department is selling many small gifts that will be used to build a new facility. This allows those in the Boise community who may not have the ability to give a the larger levels to be a part of the new building. If a sense of urgency and feeling of involvement can be created with this program, shareholders will feel valued and a part of the Boise State success.